BUYER PROFILEEXAMPLE
2020–2025
42–48′ Center ConsoleBoston Whaler, Pursuit +1 more
Up to $850K · flexible
Broker: Morgan Hale · Harbor Point Marine
COLLECTION
FOR BROKERAGES & DEALERS
Put Every Buyer to Work.
Your team meets buyers every day: at shows, on calls, from your website. Buyers Collection turns them into Buyer Profiles and matches them against boats across the network. More of your listings meet ready buyers. More of your buyers find the right boat. That's new business you're not getting today. You've already paid for those leads. Put them to work.
Built for the Other Half of the Deal.
The listing services you've used for years do one job well: they put boats in front of buyers. But every deal has two sides, and until now there's been nowhere to put your buyers to work. Buyers Collection doesn't replace your listing services or your MLS. It works alongside them, so every buyer you meet keeps working for you long after the first conversation.
Get More From the Leads You Already Pay For.
Leads cost more every year. Most people who call about a boat won't buy that boat, but they'll buy one. Turn every inquiry into a Buyer Profile that keeps matching boats across the network, so the lead you paid for keeps paying you back.
Four Steps From Buyer to Deal.
Add your buyers and listings.
A Buyer Profile takes about a minute: boat type, size, year range, manufacturers and budget. It shows what the buyer wants, never who they are. Add listings as Central (Exclusive), Open, Pocket (off-market), Incoming or Trade.
Smart Matching does the searching.
Every new buyer is checked against every listing in the network, and every new listing against every buyer. Exact Match or Flexible Match, so you know how close it is.
Connect broker to broker.
Both brokers get an alert by email and in the app. Call or email directly, or start the conversation in the app if the other broker chose Messages only.
Work the deal.
Every match you contact becomes a deal you track under Matches, with your own notes and history, all the way to closed.
Deals You Weren't Going to Get.
Sell more boats
Another Broker's Buyer Wants Your Listing.
A broker across town is working a buyer who wants exactly the boat you have listed. Smart Matching finds the fit and alerts you both. That's a co-brokered sale you'd never have found on your own.
Find the deal the asking price hides.
Your listing asks $700,000, but the seller would take $500,000. Another broker's $500,000 buyer would never look at a boat advertised at $700,000. Now you can see each other, and the call is yours to make.
Sell pocket and incoming boats first.
An owner who'd sell for the right offer, or a boat coming in next month. Find the buyer before it ever hits the market.
Get a head start on a new listing.
A listing gets its most attention in the first few weeks. See which brokers have buyers who fit before it goes live, and make those calls on day one.
Sign more listings
Walk into the listing appointment with buyers.
“I've already found nine brokers working with buyers who might fit your boat. Those are calls I can make the minute you give me the listing.” That beats another generic marketing plan.
Win the Pricing Conversation.
When a seller's number is higher than the market will pay, show them the proof. Search Buyers by budget and see how many buyers are shopping at their price, and how many are shopping below it. Real buyers, real budgets, a price that sells.
Give an owner a reason to sell.
The boat isn't for sale, but now you know another broker has a buyer looking for one just like it. “Would you consider selling if we brought you an offer?”
Help a client sell so they can buy.
Your client wants their next boat but has to move the current one first. See who has a buyer for it.
Find more boats for your buyers
Get the Whole Network Looking for Your Buyer's Boat.
Share what your buyer wants. Another broker may know the boat, or the owner who'd sell it.
Make the close fit work.
A little older, a few feet shorter, a different builder. Maybe your listing still works for their buyer. Start the conversation and find out.
Bring cold buyers back.
A buyer who went quiet, waiting on rates or the right boat, matches the boat that just came in. Now you have a reason to call.
For dealers
Sell the trade. Close the new boat.
You took the trade to make the deal. Match it to a network buyer, sell it at retail, and get your customer into their new boat sooner.
Don't Lose the Deal Over the Trade.
When your trade offer and your customer's number are too far apart, list their boat instead. Buyers Collection matches it to buyers across the network. Your customer gets a fair price, you earn the commission, and the new-boat sale goes through.
Move the boats in your inventory.
In-stock, incoming, prior model-year and demo boats get matched to buyers across the network, so they sell before another month of floor-plan interest.
Stock What Buyers Are Already Asking For.
Before you buy or take in a used boat, see how many buyers in the network want one like it. Fewer guesses, faster turns.
Share What They Want. Never Who They Are.
- Buyer Profiles never show a buyer's name or contact details.
- Choose for each buyer or listing: show your contact info, or Messages only, and stay hidden until you decide to share.
- Private Clients keeps buyer and seller names and contacts in your account, never shared on the network.
- Brokers see their own files. Owners and Admins see the whole company.
BUYER PROFILEEXAMPLE
2016–2022
50–58′ Motor YachtAzimut, Sunseeker +2 more
Up to $2.4M
Contact through Buyers Collection
Up and Running This Week.
- Upload your buyers and listings from a spreadsheet, or send us your files and we'll load them for you, free.
- Invite your brokers. Owners and Admins manage the company's records from one place.
- Built for your phone and iPad, at the show or in the office.
Bring Buyers Collection to Your Team.
Founding companies are being invited now. Reserve a spot and I'll reach out personally. — Steve