Turn the Trade Into a Profit, Not a Problem.
Dealers take trades just to make the deal. Match the trade to a buyer across the network, and it sells at retail. Your dealer makes money on both boats, and your new boat ships.
COLLECTION
BOAT BUILDERS
Help Every Dealer in Your Network Sell More.
Your dealers sell your boats one customer at a time, and lose deals to trades they can't move and buyers they never meet. Buyers Collection puts every dealer in your network in front of buyers across the industry, so more of your boats sell, and sell sooner. Every boat they sell is one more they can order from you.
Keep Every Buyer Working, All Year.
You pay for the boat shows and the ads. Every buyer your dealers meet becomes a Buyer Profile that keeps matching against boats across the network, long after the first conversation. Your dealers keep the listing services and systems they use today. This adds the buyers.
Fewer Stalled Deals. Faster Turns.
Your New-Boat Buyer Has a Boat to Sell First.
Many potential new-boat owners can't complete the purchase until their current boat sells. Match it to a network buyer, and the new purchase goes through.
Move Aged Units Without Another Rebate.
In-stock, incoming, prior model-year and demo boats get matched to buyers across the network, so they sell before they need another incentive or another month of floor-plan interest.
Your Dealers' Market Just Got Bigger.
Your dealer's next buyer may be working with a broker three states away. When that buyer's profile matches a boat your dealer has for sale, both get an alert. It's a sale your dealer would never have seen.
Some Used-Boat Buyers Can Afford New.
A buyer with a $300,000 budget may be looking at three-year-old boats. If last year's model in your dealer's inventory fits their budget and year range, Buyers Collection makes the match, and a used-boat buyer drives off in a new one.
Every Boat Your Dealers Sell Makes Room for the Next Order.
A sale gives your dealer the cash and the space to order another boat from you. Buyers Collection helps your dealers sell faster, so their next order with you comes sooner.
Give Dealers One More Reason to Carry Your Line.
Dealers stay with builders who help them make money. Bring Buyers Collection to your network as a tool that sells your boats. It gives your current dealers a reason to stay, and new dealers a reason to sign on. Dealers who sell more, order more.
SEE WHAT BUYERS ARE SHOPPING FOR
Search Buyer Profiles across the network by boat type, size, manufacturer and budget, and see how many buyers are looking for boats like yours. The more dealers and brokers in the network, the clearer the picture gets, so check it before your next production plan.
SEARCH BUYERSEXAMPLE
Center Console40–44′
107 Buyer Profiles
BUYER PROFILEEXAMPLE
2021–2026
40–44′ Center ConsoleGrady-White, Regulator +1 more
Up to $950K
Broker: Casey Morrow · Bayline Yacht Sales
Buyer Profiles show what buyers want: boat type, size, manufacturers and budget. Buyer names, contact details and broker notes stay private.
Bring Buyers Collection to Your Dealer Network.
Talk to me about setting up your dealers. I'll walk you through how it works and what it can do for your line. — Steve